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Subaru Existential Crisis? Manual SUV's, and big sales growth?
February 18, 2026
Subaru is looking to grow their sales, and their goal now is to sell 1.2 Million cars by 2030.
A report came out this week that they are sending a survey to Subaru owners asking if they would be interested in a Manual Transmission SUV, which could be the Ascent, Outback, or the Forester. Heck, could it be all 3?
Last but not least, Subaru ended up being an interesting point of conversation in the Carmudgeon Podcast episode #225. Part of the question is whether or not Subaru is in an Existential Crisis???
As separate as these topics seem, it may be that Subaru needs to figure out more about their goals for their new vehicle models to be able to hit their goals, and hopefully in the process, give enthusiasts a lot more to be excited about.
Thanks for watching and Stay Tuned!
You should check out this part of Episode #225 of the Carmudgeon Show and let us know what you think of this part of the conversation:
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