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Is Subaru on the Right Track? With Dewey, Smeedia, and Art
November 13, 2025
With the new STI Concept cars, and their new focus on Performance and Adventure, it seems clear that Subaru is changing their direction to some degree.
It is easy to say that bringing back the STI is a huge step in the right direction, but is it as simple as just bring the car back?
What does Subaru need to do to really connect with their Performance Enthusiasts?
To talk about this, we brought on Dewey from IAG, Smeedia, and Art from Overtake to discuss.
We hope you enjoy this episode, and let us know what you think in the comments!
Stay Tuned!
In this Episode:
00:00 - Panel Introduction - Smeedia, Dewey, and Art
01:05 - The Future of Subaru is Performance?
06:00 - Why hasn't more information come out about the Performance B STI Concept yet?
10:45 - Subaru is pulling back on their EV investment?
14:00 - Is $60,000 too much for the new STI?
19:58 - Why aren't people buying the current WRX or BRZ?
27:00 - Is Direct Injection limiting how far people want to go with the FA24DIT engine?
30:38 - Would Additional Port Injectors (D4S) be a gamechanger for the FA24DIT?
32:10 - What is the relationship between Toyota and Subaru? Will Subaru be willing to compete more with Toyota?
37:50 - Could Subaru Tecnica International be a big part of the solution for the STI?
39:55 - Is Price the biggest factor? What about Performance?
44:40 - Built not Bought Vs. Factory Built Performance
48:10 - Is there a new appreciation for suspension?
55:40 - Is the BRZ the missing link here?
01:05 :20 - Does Subaru need to turn up the power on the BRZ?
01:08:05 - Do we need to focus on improving our driving skill more
01:10:48 - Subaru's are typically all underpowered?
01:13:00 - Does Subaru as a Brand need to keep the BRZ?
01:15:50 - Subaru's STI brand Vs. Toyota's GR brand
01:19:14 - Are Subaru's really Rally cars? Subaru Motorsport Rally Cars aren't based on anything you can buy?
01:23:10 - Does Subaru need to look well beyond just Rally for Motorsport to compete in?
01:27:09 - Are Subaru and Vermont Sport Car's one-off builds making an impact? ie Huckster and Project Midnight
01:38:00 - What engine is Vermont Sports Car using in all these custom builds?
1:40:27 - What if the STI Performance B concept doesn't come out?
01:46:25 - Could the Performance B be based on the rumored 2022 STI that we never got?
01:49:00 - Final thoughts on what will make the STI a car that we will actually want to purchase
01:53:19 - Closing thoughts
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